Day of Dubai, United Arab Emirates, 30 January 2019: Standard Chartered Bank announced today the launch of Goal programme in the UAE in collaboration with non-profit business education center Rawafed. Together, both entities will implement sports and life skills to empower and equip young girls with the confidence, knowledge, and skills they need to be integral economic leaders in their families, communities, and societies.
A goal is Standard Chartered’s leading education programme that provides financial literacy, life skills and employability training to young girls across its footprint.
Business Media in Dubai programme aims at overall development of the girl child so as to nurture great personalities out of them. Goal’s training curriculum covers four modules: ‘Be Money Savvy’ focuses on financial education (how to save, invest and open a bank account); ‘Be Yourself’ imparts effective communication skills; ‘Be Healthy’ builds knowledge on health and hygiene and ‘Be Empowered’ teaches girls how to be confident, authentic and stand up for their rights.
Launched in 2006, the programme now presents in over 20 markets and has reached out to, and inspired, over 381,000 girls to date, with a target to reach 600,000 girls by 2020. Day of Dubai programme has also been successfully implemented in other AME markets including Pakistan and Jordan with a reach of over 2000 girls annually.
Several studies have shown that investment in girls positively affects GDP growth rates. A World Bank study in 1999 demonstrates that increasing the secondary education of girls by 1 percent results in an annual income increase of 0.3 percent per capita.
Daily News in Dubai Educating girls and giving them the tools to shape their own future has an incredible multiplier effect on economic growth. It leads to increased prosperity not just for individuals but for their communities and their societies. It provides returns for decades.
Rola Abu Manneh, CEO of Standard Chartered Bank UAE said: “There is a massive hidden potential waiting to be unlocked for girls in the UAE. By expanding the reach of our Goal programme to even more girls and young women, we hope to provide them with the right tools and knowledge to make informed choices as they move into adulthood, and to empower them to be more active economic participants in their communities”.
Jobs in Dubai makes Goal unique is its play rather than a classroom-based methodology to get the curriculum messages across. Day of Dubai is also, leveraging sports as a dynamic and healthy platform. The physical activities generate fun and help girls remember what they have learned while giving them a break from the stresses of home life.
